YouNow - 2.0 Redesign
YouNow 2.0 Redesign
Summary: In April 2014 I led a major UX redesign that drastically simplified the broadcasting experience, leading to 900% MAU growth within 3 months post-launch.
YouNow is an interactive social live-streaming platform that empowers content creators to earn a living by engaging with their fanbase in real time.
In 2014, YouNow was very complicated, with significant friction that prevented its growth:
- Broadcast channels were static, and not user-generated
YouNow had 60 topic-based channels, ranging from Music to Talk to LGBT, but only one broadcaster could go live at a time in each channel. These channels were also created by YouNow staff, and not organically generated by the users.
- Going live was difficult and not guaranteed
Since only one person could be live in a channel, users had to wait in a queue (sometimes for as long as an hour!) behind a broadcaster to go live and inherit their audience.
- Poor mobile experience
YouNow was originally designed for web, and the mobile app was awful.
- Thumbs-down button encouraged bullying
The audience had the ability to vote bad broadcasters off & end their streams. While this added an element of excitement to the gameplay of the app, it was very discouraging for broadcasters, which led to a poor broadcast experience and user churn.
We addressed these issues head on, by removing friction and designing a simpler mobile experience that allowed people to go live immediately, tag their broadcasts to improve content discovery, and grow the YouNow community organically.
The redesign led to a significant increase in the percentage of users who broadcasted daily, spurring tremendous growth in our user base. Within 3 months we increased our traffic by 10x, giving us a solid foundation to grow our team from 12 to 60 people in a year.